Catégorie : Veille Technologique
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Amazon – customised clothing
There has been a flurry of patent activity this week from Amazon around offering customised clothing. Under the filing, Amazon want to create a digital file system that contains complete manufacturing instructions for any garment. This week, there were 3 separate filings focused on different aspects of this system (here, here and here), With these files, Amazon could then enable…
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Snapchat – Bitmoji as a shopping mall
So this is super interesting. Snap’s latest patent filing outlines a system where users can customise the clothing of their virtual avatars based on real items of clothing being sold on a retailer’s website. So when a user is customising the clothes on their avatar, they would essentially be browsing real-world items from various brands. If they select an item,…
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Welcome To Hyperreality: Where The Physical And Virtual Worlds Converge
At the final level, we enter hyperreality, a state where the physical and virtual worlds converge. Where we can no longer distinguish between the two realities. But more importantly, the distinction wouldn’t matter because people derive equal meaning and value from the simulated world. Early examples include virtual influencer Lil Miquela who has 2.9 million followers on Instagram. AI-powered Soundcloud…











