The Fabricant | Virtual Closet meta trend
Bullshitomètre au taquet !
The Fabricant is a digital fashion house whose clothes are designed to be “worn online”.
Specifically, when buying an item, people don't buy a physical piece. Instead, they’re getting a digital item designed to fit onto their digital pictures.
The startup also offers NFTs of their digital fashion items to ensure uniqueness and exclusiveness.
The startup is especially popular among fashion influencers because The Fabricant allows them to update their feeds with new clothes without having to actually own the physical items.
via Exploding Topic : lire l’article source