51 – c’est le pourcentage de Britanniques qui préfèrent la publicité au paiement d’un supplément

With less disposable income amid the cost-of-living crisis, 30 per cent of Brits have cut back on their streaming services spending. The majority of Brits (46 per cent) spend between £11 and £30 on streaming platforms in a typical month, with 14 per cent spending over £50 per month. To further cut back on spending, 20 per cent of Brits split the bill of a streaming service with someone else. However, this is less than the amount who share their streaming service accounts with other users, with two thirds of Brits (69 per cent) allowing others to use theirs.