Forget The Metaverse, The Drum Explores How Gaming Is The Real Advertising Opportunity
Super intéressant cet angle de l'advertising qui est aussi présent dans Netflix et les autres.
The world's 3 billion gamers are fragmented across millions of games that scratch every need on almost any device imaginable. Meanwhile, in the shadows, brands are jealously coveting the attention, dwell time and interactivity of these spaces… Ads are coming, but will gamers accept them? The Drum’s Gaming Advertising Deep Dive explores.
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