7 million people have visited Nike’s metaverse store

Nikeland, which is the sporting goods brand’s micro metaverse built in Roblox, has attracted 6.7 million people from 224 countries since its launch in November. The space allows users to try on virtual products in addition to playing to the strengths of Roblox as a platform with games such as dodgeball.

On its Q3 earnings call, Nike’s chief executive and president Jack Donahoe explained how the company has been driving consumers to it, saying: “During NBA All-Star Week, LeBron James visited Nikeland on Roblox to inspire its community towards physical movement in play.