Adidas – individualised footwear
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Adidas is looking at providing individualised footwear for more people, while also making it cheap and fast to produce.
It will work by firstly capturing input data from a user. This includes:
anthropometric data – e.g. body mass, foot length, etc
biomechanical data – e.g. a user’s playing style, motion analysis, ankle instability etc.
personal preferences – e.g. toe allowance, fit perception, traction
Adidas plans of capturing this data through treadmill analysis, 3D foot scans, pressure plates, sprint analysis, jump analysis and questionnaires.
via Patent Drop : lire l’article source