Adidas – individualised footwear

Adidas is looking at providing individualised footwear for more people, while also making it cheap and fast to produce.

It will work by firstly capturing input data from a user. This includes:

anthropometric data – e.g. body mass, foot length, etc

biomechanical data – e.g. a user’s playing style, motion analysis, ankle instability etc.

personal preferences – e.g. toe allowance, fit perception, traction

Adidas plans of capturing this data through treadmill analysis, 3D foot scans, pressure plates, sprint analysis, jump analysis and questionnaires.