Spark&Honey : Business Bets 2022

In 2022, the desire to get back to business will hit the
world with full force in all areas of life and work.
Challenges still abound, but so do opportunities! In this
special report, sparks & honey dives into some of the key
cultural shifts shaping those opportunities next year. By
mining our proprietary taxonomy of 160+ Elements of
Culture with the help of Q™, our always-on cultural
intelligence platform, we've identified the most energetic
areas of change in 2022. We then synthesized these shifts
into Business Bets for the coming year — from tech and
health to sustainability and our ever-evolving human
behaviors.