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Searches for “polymer clay earrings” have increased by 885% over the last 5 years.
Polymer clay is a type of modeling clay made from vinyl, which can be used to make custom earrings.
The material’s unique versatility allows creators to sculpt it into a number of different shapes, add textures, and apply paint.
Polymer clay earrings are one of the hottest products on Etsy — there are around 260k polymer clay earring products on the platform.
Many polymer clay earrings retail for under $20, which puts them in the same price range as earrings from “fast fashion” brands like Zara. That affordability, along with growing demand for handmade fashion products, have helped this product category take off.
via Exploding Topic : lire l’article source