On Bullshit by Harry Frankfurt 1986

A force d'utiliser ce terme en innovation il en fallait une explication

One of the most salient features of our culture is that there is so
much bullshit. Everyone knows this. Each of us contributes his
share. But we tend to take the situation for granted. Most people
are rather confident of their ability to recognize bullshit and to
avoid being taken in by it. So the phenomenon has not aroused
much deliberate concern, or attracted much sustained inquiry. In
consequence, we have no clear understanding of what bullshit is,
why there is so much of it, or what functions it serves.

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