Zapier report: The 2021 state of business automation

The future of automation is about how technology can support humans, especially in the small and medium-sized business community. Software automation has grown at scale, enabling workers to be more efficient and giving them time back to do things only people can do.

For many small and medium-sized businesses, the future of automation is already here. Many SMBs are using automation to increase worker productivity and happiness, create efficient and scalable systems, and compete with larger businesses. A robot revolution isn't coming anytime soon, but automation is creating a more productive workforce.