The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.
That problem is: How do humans and other animals make decisions under uncertainty, that is, when time and information are limited and the future is unknown? They try to solve this problem by designing models of how people make decisions, and by conducting experiments, testing one model against another to see where rules of thumb (heuristics) perform better than others.
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