Mastercard – digital media rights on the blockchain

Super interessant de voir Mastercard comme tiers de confiance "neutre" sur la gestion de droit des medias.

Mastercard is thinking about building a system for managing digital media rights on the blockchain.

Blockchain is one of those extremely polarising topics, where you are either excited by the possibilities of decentralised platforms with a single, unalterable source of truth, or you roll your eyes in boredom. So let’s try to break this down further.

Imagine there is a movie studio that has distribution rights to a bunch of movies. The studio may give a merchant the permission to sell to users the rights to view each of the movies. When a user makes a payment transaction for these rights, a digital token and a content identifier are stored to the blockchain. In turn, when a user logs onto a participating video platform with their authentication token, the platform will be able to show all the content that the user is legible to see based on the rights they own on the blockchain.

Why is this interesting?

In today’s world, there are competing video platforms that have different rights with respect to what content they can show consumers. This web of differing digital media rights ultimately creates a confusing experience for people.

With this filing, Mastercard want to build a blockchain that will allow for users to own digital media rights that are agnostic to video platforms.

In the long run, such a blockchain could allow for decentralised video streaming platforms where movie studios directly sell their digital media rights to consumers (without Netflix serving as an intermediary). Embedded into these transactions could be eligibility criteria that controls where a user can view the content – e.g. maybe a specific movie is only viewable in countries outside of China.

More interestingly, we could begin to see a lot of innovation in how money flows between studios and consumers. For instance, users could end up paying to watch content on a per-minute basis. The more interesting the piece of content, the more of a user’s subscription gets allocated to that specific movie studio.

We could see movies run tokenised offerings to raise capital. The people who own these media rights could then programatically start getting paid back once the movie is released and is being watched by people.

Generally, Mastercard have been active in patenting a lot of innovations in the crypto space. From their perspective, the rise of cryptocurrencies presents an existential threat to their business model as the ‘middle-man’ for payment processing. In this filing and many others, we can get a glimpse into how Mastercard is trying to forge a new path in a world where payment processing is no longer needed.

via Patent Drop : lire l’article source

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