Apple now has the most valuable brand in the world at more than $260 billion, surpassing Amazon and Google

Bientôt on découvrira qu'un grand dragon est à a tête d'Apple 🙂

Apple just passed Amazon for the first time in five years to become the most valuable brand in the world at $263.4 billion.

  • Apple became the most valuable brand in the world for the first time in 5 years.
  • The brand, valued at $263.4 billion, surpassed Amazon and Google.
  • Tesla is the fastest-growing brand in the world.

Apple's diversification strategy paid off, as the brand increased 87% in value last year, according to the ranking, which was first reported by MarketWatch. With Tim Cook at the helm, the brand has expanded beyond the iPhone, into services like the App Store, iCloud, Apple Podcasts, Music, TV, and Arcade. The company is reportedly planning to make a self-driving electric car by 2024.

via Meta Media : lire l’article source

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