Who Needs an Interface Anyway? 

Startups are piggybacking on text messaging to launch services.

In his rush to get his latest startup off the ground, Ethan Bloch didn’t want to waste time designing a smartphone app. He thought people would appreciate the convenience of not having to download an app and then open it every time they wanted to use Digit, a tool that promotes savings. Introduced in February, it relies on text messaging to communicate with users.

Source : Who Needs an Interface Anyway? – Bloomberg Business

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