Startups are piggybacking on text messaging to launch services.

In his rush to get his latest startup off the ground, Ethan Bloch didn’t want to waste time designing a smartphone app. He thought people would appreciate the convenience of not having to download an app and then open it every time they wanted to use Digit, a tool that promotes savings. Introduced in February, it relies on text messaging to communicate with users.

Source : Who Needs an Interface Anyway? – Bloomberg Business