Amazon’s answer to Apple TV: a Fire TV box with Alexa and 4K video support

Last week Apple sucked up most of the air in the tech press with its newest gadgets, which included a long-awaited, new Apple TV. This week, Amazon has some TV box news of its own.

The e-commerce giant just announced a variety of updates to its Fire TV product line. The newest Fire TV set-top box, a flat, plastic box that plugs into your TV and offers a variety of internet video content, now supports 4K Ultra HD video, a claim that Apple can’t make with its own set-top box. (You’ll have to be watching 4K content, on a 4K TV, to really reap the benefits of this, but at least the option is there.)

Amazon has also brought « Alexa, » the popular cloud-based assistant found in the enigmatic Echo speaker, to the Fire TV through its…

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