New-era AR, VR pop-ups: Enough to lure consumers in?

Jean-Philippe Encausse

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Luxury brands Burberry, Louis Vuitton, and JW Anderson are testing AR experiences at pop-up shops to lure customers back to physical stores.

Burberry, Louis Vuitton and JW Anderson are testing pop-up shops that pull in customers using tech like augmented reality. The once ubiquitous strategy for luxury brands has gotten a new look, but is it enough?

via Inside XR : lire l’article source

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