Alibaba Group has kicked off the 2019 11.11 Global Shopping Festival and promised that the event will be “bigger than ever in both scale and reach”.
More than 200,000 brands will participate in what is the 11th 11.11, 22,000 of which will be from 78 overseas markets. The number of new products available stands at one million, and more than 500 million consumers are expected to shop during the 24 hour period – about 100 million more than last year.
Alibaba plans to distribute over two billion red packets, or digital cash vouchers, while hosting 2,000+ key opinion leaders on its platforms via livestreaming to help brands showcase products and boost engagement with consumers.
“Our goal is to stimulate consumption demand and support lifestyle upgrade in China through new brands and products,” says Tmall and Taobao President Jiang Fan.
“We will enable merchants in China and around the world to grow their businesses through data-driven product innovation and consumer insights, as well as leverage our recommendation technology and content-driven user engagement to delight consumers in urban coastal cities and less developed areas of China.”