Dyson abandons electric car project

The Dyson Supersonic Hair Dryer Launch Event

Photo by Jason Kempin/Getty Images for Dyson

James Dyson is terminating his electric car project. The British entrepreneur announced the news in an all-staff email on Thursday, a copy of which was obtained by The Verge, saying that he and his board of directors decided to stop the effort after unsuccessfully trying to find a buyer. Going forward, Dyson says his company will “concentrate on the formidable task of manufacturing solid-state batteries” as well as other “fundamental” technologies like vision systems, robotics, machine learning, and AI.

“The Dyson automotive team has developed a fantastic car: they have been ingenious in their approach while remaining faithful to our philosophies,” Dyson wrote in the email. “However, though we have tried very hard throughout the…

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