Pinterest is really blowing up for brands. It’s the perfect social discovery engine. You’ve got consumers in buy-mode actively seeking inspiration with built-in sharing and network effects. Best of all, it’s still early days for Pinterest ads so there’s not a ton of competition and inventory is quite a bargain. Although I suspect that’ll change once everyone sees our stats and realizes they need to get in on the action.
With the holidays approaching and Pinterest rolling out more buyable pins, that number could climb even higher before the end of the year.